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ShopTalk

We educate our clients. We educate our industry.

ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

Articles by

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Katie Schieder

Arc Intermedia is a HubSpot Certified Agency Partner – Now What Does That Mean?

Arc Intermedia is a HubSpot Certified Agency Partner. Learn what this means, why it's important, and how HubSpot can add value to your digital strategy.
People Are Furious Over Apple's "What's a Computer?" Commercial

This Apple Ad is Infuriating People with Three Little Words: “What’s a Computer?”

Apple's new ad is making people angry with three words - "whats a computer?" Why did they do this? Is the ad sending the right message? What can we learn?
Facebook logo on ipad with hand holding coffee cup

Facebook: Bringing People Closer Together, Not Closer to Your Site

Facebook just announced an algorithm update that favors meaningful social interactions with friends and family. What does this mean for your business? Learn how this could impact your posts and your site.

Arc Intermedia’s Free Digital Marketing Tools

Arc offer's a variety of tools and resources to help you manage and improve your digital marketing strategy.
Desktop, laptop, tablet, and mobile screens.

Discover Arc’s Free UTM Generator and Tracker

Want to know how much traffic you receive from each individual marketing campaign? Want to know how many clicks each external link earns you? Want to know which marketing tactics provide the most traffic to your site? Use Arc’s free UTM Generator and Tracker tool to find out!

INBOUND 2017 – Recap and Review

HubSpot announced their new products and platform updates at INBOUND 2017. Get inside our head! Read our recap and review of the product announcement to stay on top of the latest trends and advancements in marketing automation.

How Can Influencers Help My Marketing Efforts?

Understand the importance of influencer marketing to your buyers journey and how to use attribution models to identify where your content is most effective.

Decluttering Your HubSpot Account: How and Why it is Important

Learn why your HubSpot account needs to be cleaned, how you can save money, and why your report data may not be accurate.

How Diff Charitable Eyewear is Winning with Influencer Marketing

Diff Eyewear is making waves with influencer marketing. How are they succeeding? What makes their efforts different from other influencer marketing campaigns? We provide answers to these questions and tips on how you can succeed with influencer marketing.

Get Organized with Our Free Content Organization Kit!

Do you struggle to create a content marketing strategy? Does your content help leads travel through the sales funnel or does it feel random? Use our free content organization kit to plan, organize, and distribute your content across the funnel. Don't just create content, create content with purpose.