As Arc Intermedia’s Senior Digital Advertising Manager, Olivia helps lead strategic efforts across search engine marketing (SEM), paid social, and display advertising. She holds a bachelor’s degree in Communication with a concentration in Marketing from the University of Pittsburgh and an MBA from La Salle University, equipping her with expertise in both strategy and data-driven marketing.

Olivia manages comprehensive paid advertising campaigns and oversees content optimization for search engines. Her experience spans multiple platforms, including Google, Microsoft, Simpli.fi, StackAdapt, Amazon, Walmart, LinkedIn, Meta, and more. She is passionate about helping clients achieve their goals, maximizing return on investment, and ensuring accurate attribution of conversions to the correct channels.

A true enthusiast for all things tracking and analytics, Olivia has deep expertise in implementing conversion tracking across multiple form types and other key website interactions. She thrives on identifying actionable insights that drive measurable results.

Olivia is committed to continuous growth, remaining curious and diligent in navigating the ever-evolving world of digital marketing and consistently advocating for innovative strategies that deliver success for Arc Intermedia’s clients.