Can ChatGPT Do SEO Optimization?

ChatGPT cannot do SEO optimization on its own, but it is an incredibly powerful tool for assisting with many SEO tasks. It can generate content outlines, write meta descriptions, suggest keywords, and even help with technical tasks like generating schema markup. However, it is a content generation tool, not a data analysis platform. It does not have the ability to perform a technical site audit, analyze real-time search data, or track backlink profiles—tasks that are still crucial for SEO.

Think of ChatGPT as a highly-skilled intern: it can help you execute tasks more efficiently, but it cannot make strategic decisions based on current analytics or competitive data. The best results come from a human-in-the-loop approach, where a skilled SEO professional uses a tool like Semrush to inform their strategy with hard data, and then uses ChatGPT to bring that strategy to life through high-quality, scalable content. Arc Intermedia believes that the best results come from combining human expertise with the efficiency of AI tools.