ShopTalk

We educate our clients. We educate our industry.

ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

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The future of search is here. Discover the key differences between SEO, AEO, and the emerging GEO (Generative Engine Optimization) and learn how to optimize your content to thrive in a world of AI search engines and zero-click results.
Query groups are coming to the Insights report in Google Search Console. What does this mean for brands/marketers and how will query groups help? Learn more.
LLMs, GEO, and AEO are forcing content scale in 2026. Learn why you must create more high-quality, trustworthy content now to secure AI visibility and beat 'AI slop'.
Dive into key insights from Comcast Business CMO Eileen Diskin on leveraging grit, empathy, and data to drive brand transformation. Learn her no-BS advice on leadership, bold branding, and the future of AI in marketing.
The right digital marketing tech stack can improve efficiency and accelerate your brand's growth. What should your tech stack look like in 2026? Learn more.
With ChatGPT Atlas, OpenAI wants to replace your existing web browser with built-in AI tools and task automation. Learn about it here.
Arc Intermedia's Dave reveals our Fair Trade USA campaign strategy. Learn how CTV ads build awareness and how a media plan leads from intent to action.
Google has removed the &num=100 search parameter, impacting SEO tools and reporting. Learn what changed, why it matters, and how marketers should respond.
If you didn't attend Digital Summit Philadelphia 2025, you can still learn like you did. Read this extensive recap of the most important points.
We just launched our new website! See the 3 non-negotiable goals that drove our design, including why your site must be structured to feed LLMs and talk directly to AI platforms. Watch the full video for key insights.
Get an expert breakdown of HubSpot's INBOUND 2025 announcements, including new AI agents, the Data Hub, and the "Loop" growth framework. Learn what this means for your business from Arc Intermedia, a HubSpot Partner.
Arc Intermedia is extremely excited to announce its new website, and explain the impetus behind it. Check it out.
A new era of Apple software design language is upon us. But what will it mean for app brand individuality? This post explains why app developers have never faced something like this before.
After the anticipation of its arrival, ChatGPT 5.0 is finally here and it’s now the default ChatGPT experience, with a built-in router that automatically turns on deeper “GPT-5 Thinking” based on your request.
Looking for an SEO company that understands SaaS? Learn how to evaluate SEO agencies based on SaaS experience, content strategy, technical skills, reporting, and more.
Discover why Reddit, often overlooked by advertisers, is a powerful platform for reaching high-intent, hard-to-reach audiences. Learn how contextual targeting and authentic messaging can give your brand a competitive edge.