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ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

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SEO vs. GEO vs. AEO: Navigating the New Search Landscape for 2025 & Beyond

The future of search is here. Discover the key differences between SEO, AEO, and the emerging GEO (Generative Engine Optimization) and learn how to optimize your content to thrive in a world of AI search engines and zero-click results.

Query Groups are Coming to Google Search Console: What Does it Mean for Marketers?

Query groups are coming to the Insights report in Google Search Console. What does this mean for brands/marketers and how will query groups help? Learn more.

Why Your Brand Must Embrace Content Scale in 2026: The LLM Imperative

LLMs, GEO, and AEO are forcing content scale in 2026. Learn why you must create more high-quality, trustworthy content now to secure AI visibility and beat 'AI slop'.

Inside the C-Suite with Eileen Diskin: A Masterclass in Bold Marketing and Human Leadership

Dive into key insights from Comcast Business CMO Eileen Diskin on leveraging grit, empathy, and data to drive brand transformation. Learn her no-BS advice on leadership, bold branding, and the future of AI in marketing.

Building the Best Ever Digital Marketing Tech Stack for 2026

The right digital marketing tech stack can improve efficiency and accelerate your brand's growth. What should your tech stack look like in 2026? Learn more.
OpenAI's homepage graphic introduction ChatGPT Atlas

ChatGPT Looks to Reshape Web Browsing with ChatGPT Atlas

With ChatGPT Atlas, OpenAI wants to replace your existing web browser with built-in AI tools and task automation. Learn about it here.

[VIDEO] Celebrating Fair Trade Month: Arc Intermedia’s Latest Campaigns

Arc Intermedia's Dave reveals our Fair Trade USA campaign strategy. Learn how CTV ads build awareness and how a media plan leads from intent to action.

Google Disables &num=100 parameter: What it Means for SEO & Tracking

Google has removed the &num=100 search parameter, impacting SEO tools and reporting. Learn what changed, why it matters, and how marketers should respond.

Definitive Recap to Digital Summit Philadelphia 2025

If you didn't attend Digital Summit Philadelphia 2025, you can still learn like you did. Read this extensive recap of the most important points.

[VIDEO] The AI Mandate: Our 3 Non-Negotiable Goals for a New Website Launch

We just launched our new website! See the 3 non-negotiable goals that drove our design, including why your site must be structured to feed LLMs and talk directly to AI platforms. Watch the full video for key insights.

HubSpot INBOUND 2025: AI & The Loop Explained by a HubSpot Partner

Get an expert breakdown of HubSpot's INBOUND 2025 announcements, including new AI agents, the Data Hub, and the "Loop" growth framework. Learn what this means for your business from Arc Intermedia, a HubSpot Partner.
Team Celebration

Arc Intermedia Announces Something Enjoyable

Arc Intermedia is extremely excited to announce its new website, and explain the impetus behind it. Check it out.
Multiple views of Apple iOS26 screens

Apple’s New Design Language May Kill App Individuality

A new era of Apple software design language is upon us. But what will it mean for app brand individuality? This post explains why app developers have never faced something like this before.
ChatGPT-5

ChatGPT 5.0: What to Expect from ChatGPT 5.0

After the anticipation of its arrival, ChatGPT 5.0 is finally here and it’s now the default ChatGPT experience, with a built-in router that automatically turns on deeper “GPT-5 Thinking” based on your request.
Image of two figures at a screen looking at metric increases from SEO

How to Choose the Right SEO Company for Your SaaS Business

Looking for an SEO company that understands SaaS? Learn how to evaluate SEO agencies based on SaaS experience, content strategy, technical skills, reporting, and more.

Everyone’s Ignoring Reddit Ads – That’s Why They Work

Discover why Reddit, often overlooked by advertisers, is a powerful platform for reaching high-intent, hard-to-reach audiences. Learn how contextual targeting and authentic messaging can give your brand a competitive edge.